Virat Kohli has become the most sought-after cricketer in history, thanks to the rise of social media. For years, the former India captain has been an advertiser’s dream, as he is the cricketer with the most brand endorsements. Despite his recent lack of form, his stock has never dropped. In fact, his popularity and stock price have only increased. His Instagram followers and fee have increased by leaps and bounds over the years.
Kohli, the most followed Indian athlete, earns a whopping USD 1.088,000 – roughly Rs 8.9 Cr – for each Instagram post. On the platform, the former Indian captain has 200,703,169 followers. Cristiano Ronaldo, Lionel Messi, and Neymar Junior are the three athletes ahead of him on the list.
The ex-India captain has been ranked 14th in the list of highest-paid celebrities in the world on Instagram.
Kohli is the only Indian to feature among the top 15 names on the list.
Kohli will be an important member of India’s T20 World Cup squad in Australia. He should be able to win games for India.