The advertisement for Akshaya Tritiya by leading jewellery chain Malabar Gold and Diamond, which featured Kareena Kapoor, sparked outrage for the lack of bindi, which was termed as a “blatant disregard” for tradition.
The actress had appeared in an advertisement for the brand wearing a pink lehenga and matching jewellery. Her makeup was simple, and she adorned no bindi. This has offended some people, who have taken to the microblogging site Twitter to express their “displeasure.”
Users have questioned why Kareena is not wearing a bindi on the auspicious occasion of Akshaya Tritiya, which the ad was released on the eve of.
“So called ‘The Responsible Jeweller’ releasing ad with Kareena Kapoor Khan without a bindi for Akshaya Tritiya ! Do they care about Hindu culture ? #Boycott_MalabarGold #No_Bindi_No_Business,” a tweet read.