Alpenliebe Eclairs has long been a household favourite, known for its signature rich, liquid choco center—a hallmark of indulgence that consumers have come to love and expect. Building on this iconic experience, Alpenliebe now brings the same choco delight in an all-new format with the launch of Alpenliebe Eclairs Pop, India’s first-ever lollipop with a choco liquid filling.
At just ₹5, Eclairs Pop delivers a premium sensory experience—combining the familiar chewy caramel exterior with a rich, flowing choco center. It brings a much-loved indulgence to a convenient, on-the-go format, tailored for teens and young adults looking to satisfy their cravings anytime, anywhere. Whether you savor it slowly or go for that single, blissful bite, Eclairs Pop transforms everyday snacking into pure choco joy.
“With Alpenliebe Eclairs Pop, our aim was to extend a much-loved experience into a new, convenient format. We know how deeply loved the Eclairs’ choco center is – and this product carries that indulgence forward in every way. Teens and young adults are seeking richer, more immersive treats even in everyday formats—and Eclairs Pop is just that. Not a twist, but a natural evolution of what they already enjoy,” said Gunjan Khetan, Director Marketing, Perfetti Van Melle India.