The School of Management (SOM) at Pandit Deendayal Energy University (PDEU) organised a marketing conclave on the theme “The New Marketing Realities: From the Market Forces to The Holistic Marketing Approach’ which was attended by several experts who spoke to students, sharing their views on ‘Consumer Behaviour under the Influence of Technology & Globalisation’ and ‘Branding Strategies in Technology Era’. The event was organised by the Marketing Committee of SoM-PDEU under the guidance of Dr Kaushal Kishore, faculty of Marketing & Energy Studies & Dr AKS Suryavanshi, director, SoM-PDEU.
