Samsung, India’s largest consumer electronics brand, today launched its 2025 lineup of BESPOKE AI WindFree™ Air conditioners, a fusion of cutting-edge AI technology and premium design. With a focus on intelligent cooling, energy efficiency, and connected living, the new range of 19 models cater to the evolving demands of Indian consumers. These air conditioners are thoughtfully engineered to deliver comfort, convenience, and innovation while tackling the challenges of India’s extreme summers.
This range harnesses AI-driven innovations to adapt seamlessly to varying climate conditions, ensuring consistent comfort and maximum efficiency. The WindFree™ Cooling technology eliminates direct drafts, dispersing air gently through 23,000 micro holes, while the AI Fast & Comfort Cooling feature rapidly cools the space and intelligently transitions to energy-efficient settings for sustained comfort. Designed with modern lifestyles in mind, the range incorporates SmartThings connectivity, offering advanced features such as Map View for remote monitoring and Quick Remote for effortless control.
Adding more convenience to the lives of the work from home generation, BESPOKE AI WindFree™ ACs also connect seamlessly with Samsung’s SmartThings app using Wi-Fi allowing you to change settings or switch it on/off using Bixby voice assistant, Alexa and Google Home. You can also optimize cooling with smart AI Auto Cooling and automatically cool the room even before you reach home with the geo-fencing based Welcome Cooling feature. Powered with the new ‘Good Sleep’ mode, these ACs promote pleasant sleep throughout the night by adjusting the temperature according to sleep stages.
“We are excited to redefine the home cooling experience, while addressing the unique challenges of Indian summers with the 2025 Bespoke AI WindFree™ air conditioners. These Air Conditioners are a testament to Samsung’s commitment to innovation that enhances everyday living. By blending AI-driven cooling and energy efficiency, smart connectivity, and lifestyle-enhancing features, this range brings powerful AI tech innovation for the Indian consumer.,” said Ghufran Alam, Senior Director, Digital Appliances, Samsung India.
Samsung has had a stellar year in the Indian air conditioner market, with robust sales and strong momentum heading into 2025. With the launch of its Bespoke AI WindFree™ lineup, the company is positioning itself to lead the AI-driven revolution in the AC sector. By integrating smart AI features that optimize energy use and enhance user experience, this new range is set to elevate Samsung’s presence in the market.
AI-Driven Cooling and Energy Efficiency
The Bespoke AI WindFree™ ACs leverage cutting-edge AI technology to redefine cooling efficiency. The AI Energy Mode intelligently adjusts the cooling settings to save up to 30% energy. This addresses the top key buying factor for consumers while buying an air conditioner – the demand for energy-efficient appliances without compromising on comfort.
The AI Fast & Comfort Cooling feature ensures instant relief by rapidly reducing room temperature with maximum fan speed. Once the desired temperature is achieved, the system intelligently switches to WindFree™ Mode to maintain consistent cooling, ensuring a comfortable environment for activities like sleeping or entertaining guests.
The AI Digital Inverter control ensures uninterrupted cooling even when outdoor temperatures reach a scorching 58°C, providing reliability during India’s extreme summers.
Unparalleled Smart Features with SmartThings Integration
The new lineup comes with Samsung’s SmartThings platform, redefining how users interact with air conditioners. Indian consumers, in a research showed high preference for convenient operations like simple remote control pop up function via a smart app.This AC comes with features like Quick Remote allow users to control their AC’s power, mode, temperature, and air volume from their smartphone. This eliminates the hassle of locating a physical remote and ensures convenience at one’s fingertips.
The Map View feature offers a virtual 3D representation of the home, making it easy to monitor and control the AC remotely. Consumers can check vital metrics like room temperature, air quality, and energy consumption, ensuring a connected, smarter living experience. Compatibility with Bixby, Alexa, and Google Assistant enables voice control, making the interaction seamless and intuitive.
Welcome Cooling further enhances convenience by automatically starting the AC as users near their home, providing a perfectly comfortable environment upon arrival.
Dedicated WindFree Good Sleep Feature for Unmatched Rest
The WindFree Good Sleep feature is specifically designed to optimize the bedroom climate during the night. By carefully regulating temperature and humidity, it prevents sudden fluctuations that could disturb sleep, ensuring a restful and uninterrupted slumber. This feature is perfect for Indian consumers seeking comfort and relaxation in their everyday lives.
Enhanced Comfort and Hygiene
Unlike conventional filters, the Copper Anti-bacterial Filter redefines convenience and efficiency in air conditioner maintenance. Positioned externally on the top, it allows for easy removal and cleaning without the need to open any covers or exert force. Crafted from dense mesh, it effectively captures dust, ensuring the Heat Exchanger remains clean and operates efficiently. Additionally, the copper-infused yarn in the filter reduces certain airborne bacteria by up to 99%*, contributing to a cleaner and healthier indoor environment.
Durability and Reliability
Built to last, the Bespoke AI WindFree™ ACs come with a 5-year comprehensive warranty and a 10-year warranty on the AI Inverter compressor. The inclusion of Durafin™ Ultra coating protects the heat exchanger from corrosion, ensuring long-term performance and durability.
Price and Availability
Priced at INR 32990/- onwards, the new range of Bespoke AI air conditioners are available across all leading retail outlets and online platforms, including Flipkart, Amazon, and Samsung.com. Air Conditioners – Split AC | Samsung India***
About Samsung Electronics Co., Ltd.
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