MICA Ahmedabad hosted female Industry leaders from the Indian Women Network (IWN) of the Confederation of Indian Industry (CII), Gujarat, for a roundtable discussion on “Effective Marketing and Branding Strategies for Women-led SMEs’.
MICA Dean Dr Githa Heggde and MICA faculty from the Strategic Marketing and Communication area shared their perspectives and actionable insights to empower women entrepreneurs in building strong, resilient brands. The discussion underscored technology as a democratising force and social media as a vital enabler for SMEs to reach broader audlences.
The Importance of ethos, pathos, and logos-based storytelling to foster authenticity and emo- tional connections with consumers was highlighted.