The Ahmedabad Shopping Festival has witnessed unprecedented success in its 2024 edition, with sales crossing ₹69,904 crore, according to the Gujarat government. Relaunched after a five-year hiatus by Chief Minister on the 12th of October, the festival spans 95 days across three phases: October 12-November 1, November 11-December 13, and December 15-January 15, 2025.
Drawing over 20 lakh visitors in its initial phase, the festival has been organised in collaboration with the Ahmedabad Municipal Corporation and the Gujarat government. Officials liken it to international shopping festivals in scale and appeal.