Piyush Goyal, the Union Minister for Consumer Affairs, Food, and Public Distribution, launched the sale of rice under the ‘Bharat’ brand on Tuesday. The rice is priced at Rs 29/kg and is available in packs of 5 kg and 10 kg.
The minister flagged off 100 mobile vans to extend the availability of rice to a broader range of consumers in the national capital.
The affordable rice will now be available at physical and mobile outlets of Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India (NAFED), and National Cooperative Consumers Federation of India (NCCF).
Bharat rice will be available at all physical and mobile outlets of Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India (NAFED), and National Cooperative Consumers Federation of India (NCCF) from Tuesday and will be expanded to other retail outlets and e-commerce platforms soon, the minister said.
‘Bharat’ brand rice will be sold in family-friendly 5 kg and 10 kg bags at a maximum retail price (MRP) of Rs 29/kg.