The Live Ahmedabad
  • Home
  • Ahd City
  • Business
  • Entertainment
  • Education
  • Crime
  • Health
  • Politics
  • Sports
  • Featured

The Live Ahmedabad

  • Home
  • Ahd City
  • Business
  • Entertainment
  • Education
  • Crime
  • Health
  • Politics
  • Sports
  • Featured
Uncategorized

Over 50% of users may shun social media by 2025 as misinformation, toxicity grow

by TLAteam December 25, 2023December 25, 2023
written by TLAteam December 25, 2023December 25, 2023
Over 50% of users may shun social media by 2025 as misinformation, toxicity grow

The spread of misinformation, toxic user bases and the prevalence of bots are the reasons why more than 50% of consumers will either abandon or significantly limit their interactions with social media by 2025.

Business News

A survey by an American consulting company found that 53% of consumers believe the current state of social media has decayed compared to either the prior year or to five years ago.

Concern about the impact of anticipated GenAI use in social media is high and over 7 in 10 consumers agree that greater integration of GenAI into social media will harm user experience.

“Social media remains the top investment channel for digital marketing, but consumers are actively trying to limit their use,” said a senior principal researcher in the consulting firm.

“A significant slice says that, compared to a few years ago, they are sharing less of their own lives and content. As the nature of social media use and the experience of the platforms changes, CMOs must refocus their customer acquisition and loyalty retention strategies in response,” they added.

Mistrust and lack of confidence in AI’s abilities will drive some consumers to seek out AI-free brands and interactions.

“A subsection of brands will shun AI and prioritise more human positioning. This ‘acoustic’ concept will be leveraged to distance brands from perceptions of AI-powered businesses as impersonal and homogeneous,” they explained.

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. The rapid adoption of GenAI in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.

“CMOs must prepare for the disruption that GenAI-backed search will bring to their organic search strategies,” they said.

0 comment
previous post
India’s Olympic bid: Ahmedabad’s Sardar Patel complex to be venue, says Shah
next post
Gujarat Literature Festival begins at Ahmedabad

You may also like

Chanda Patel Becomes First Female Filmmaker from the...

June 3, 2025

Airtel and Google partner to offer Google One...

May 20, 2025

AMC rolls out strict policy, for unregistered pet...

May 17, 2025

Admission Deadline Nears, St. Xavier’s Told to Use...

May 16, 2025

Sensex, Nifty Surge as India-Pak Ceasefire Eases Tensions

May 12, 2025

FUNSKOOL LAUNCHES EXCITING NEW TOYS AND GAMES TO...

May 12, 2025

Prakriti Pavani Stuns in Blue Bikini Photoshoot

May 10, 2025

Pakistan targets 20 Indian cities in fresh drone...

May 9, 2025

Trump Urges “Quick De-Escalation” Of India-Pak Conflict: White...

May 9, 2025

Blackout Imposed In Villages Bordering Santalpur Taluka In...

May 9, 2025

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Business News

Recent Posts

  • IRCTC Flags 2.9 Lakh Suspicious Bookings in Major Crackdown on Ticketing Fraud

    June 5, 2025
  • DIGIPIN Explained: India’s New Digital Addressing System

    June 5, 2025
  • Fire break out at chemical company in Vadodara, 4 fire brigade teams sent

    June 5, 2025
  • Shakti Mohan Sizzles in Bikini Looks

    June 5, 2025
  • Surat businessman gets notice after Operation Sindoor-themed installation causes traffic snarls

    June 5, 2025
December 2023
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031 
« Nov Jan »
The Live Ahmedabad
Footer Logo
  • Home
  • Ahd City
  • Business
  • Entertainment
  • Education
  • Crime
  • Health
  • Politics
  • Sports
  • Featured
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms of use
  • Advertise with Us
  • Work With Us
  • Contact Us

© 2021 - The Live Ahmedabad. All Rights Reserved.