In an era marked by dynamic shifts in the digital landscape and consumer behaviour, staying at the forefront of digital marketing and analytics is imperative for professionals keen to drive business growth. Recognising this need, the ISB Executive Education, ranked 1st in India and 39th globally in FT Global MBA Rankings 2023, has announced the launch of the ‘Digital Marketing and Analytics’ programme and ‘Professional Certificate Programme in Digital Marketing’. These programmes are launched in partnership with Emeritus, a global pioneer in offering accessible and affordable high-quality education to individuals and organisations.
In a rapidly expanding digital marketing landscape, the need for professionals equipped with the skills to navigate complexities has never been more urgent. As per estimates, the digital marketing industry is experiencing unprecedented growth, with global digital ad spending projected to soar to $836 billion by 2026. However, this surge in demand is met with a critical shortage of qualified individuals proficient in harnessing the potential of the digital realm. This is evident in the 24,000+ open digital marketing jobs in the market as reported by Naukri 2023. Recognising the need, ISB Executive Education’s programmes are strategically designed to empower professionals with the latest tools, techniques, and best practices, enabling them to bridge the skill gap, capitalise on data-driven insights, and navigate uncertainties in the dynamic digital age.
The programmes cater to a diverse audience seeking to elevate their digital marketing acumen. Designed to empower professionals at various career stages, the programme is particularly beneficial for mid-level managers, eager to enhance their skills and gain insights into integrated digital marketing strategies and marketers aiming to make a comeback after a career break. It is also designed for entrepreneurs and business owners keen on understanding how digital marketing strategies can amplify marketing outcomes and foster business expansion.
The ISB Executive Education’s ‘Digital Marketing and Analytics’ programme is strategically designed to align digital marketing strategies with business objectives, ultimately enhancing return on investment (ROI). This immersive 12-week online programme offers participants a transformative journey, delving into the intricacies of leveraging digital channels for optimised marketing outcomes. With insights from ISB’s globally renowned faculty, application-based case studies, and masterclasses, including an exclusive specialised session on ChatGPT, participants gain a profound understanding of top industry-relevant digital marketing tools and engage in hands-on simulation projects. This unique learning experience empowers participants to apply online advertising principles to real-world scenarios within a simulated environment, providing a tangible roadmap for driving business growth in today’s hyper-competitive landscape.
ISB Executive Education’s ‘Professional Certificate Programme in Digital Marketing’ offers a comprehensive 24-week learning journey. This immersive programme encompasses theoretical insights and hands-on application, allowing participants to master customer behaviour analysis, implement effective digital marketing funnel strategies, harness emerging technologies, formulate performance marketing plans across diverse platforms, and evaluate campaigns through analytics. The emphasis on hands-on learning is further reinforced through real-time campaign execution in simulated environments and analysis of industry-standard case studies. With guidance from globally renowned ISB faculty, a dedicated masterclass on ChatGPT, exploration of trending digital marketing topics, and exposure to industry-relevant tools, participants emerge from the programme well-prepared to devise and execute customer-centric digital marketing strategies aligned with organisational goals.
Commenting on the launch of the programme, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “In today’s fast-paced and dynamic digital landscape, mastering the art of digital marketing is critical for professionals looking to navigate the complexities of the market. The ISB ‘Digital Marketing and Analytics’ and ‘Professional Certificate Programme in Digital Marketing’ are not just about meeting the demands of the current market; they are visionary in defining the future market. By seamlessly integrating technology and innovation, these programmes empower professionals to navigate the dynamic terrain, optimise marketing strategies, and decipher invaluable insights from data analytics. We are confident that these programmes will equip professionals to stay ahead of industry trends and excel in today’s competitive digital era. We are thrilled to partner with prestigious institutions like ISB to bring out these high-impact programmes.”
The ‘Digital Marketing and Analytics’ programme will commence on 28 December 2023, with a fee of INR 1,08,000 plus applicable taxes. The ‘Professional Certificate Programme in Digital Marketing’ programme will begin on 28 December 2023 and can be enrolled at a fee of INR 1,80,000 plus applicable taxes. Upon successfully completing the programme with a minimum 70% score, the participants will be awarded a certificate by the ISB Executive Education and will become a part of the ISB Executive Network. To know more, visit the programme pages Digital Marketing and Analytics and Professional Certificate Programme in Digital Marketing.