The Live Ahmedabad
  • Home
  • Ahd City
  • Business
  • Entertainment
  • Education
  • Crime
  • Health
  • Politics
  • Sports
  • Featured

The Live Ahmedabad

  • Home
  • Ahd City
  • Business
  • Entertainment
  • Education
  • Crime
  • Health
  • Politics
  • Sports
  • Featured
Entertainment

COLORS joins forces with the Ministry of Women and Child Development to support the ‘Beti Bachao, Beti Padhao’ initiative to bring societal change

by TLAteam November 6, 2023November 6, 2023
written by TLAteam November 6, 2023November 6, 2023
COLORS joins forces with the Ministry of Women and Child Development to support the ‘Beti Bachao, Beti Padhao’ initiative to bring societal change

India’s leading Hindi GEC, today announced its collaboration with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative, to address the issue of girl child abandonment, through the launch of its new fiction show Doree. Television as a medium has played a huge role in holding a mirror to society and led to many women becoming agents of change. With an aim to bring societal change and address the gender bias against girl child, through this association COLORS aims to raise awareness about the social evil of girl child abandonment.

Business News

In addition to launching a primetime show on the subject, as part of this association, COLORS will promote the 24-hour emergency toll free Childline India helpline number (1098) for those seeking assistance for any abandoned girl child across the nation. Doree, airing every Monday to Friday at 9:00pm on COLORS, aims to generate popular conversation and thereby raise awareness on the issue of girl child abandonment.

Hon’ble Smt. Smriti Irani, Minister of Women and Child Development and Minority Affairs says, “Just as a nation’s progress is defined by how it treats its women and children, similarly entertainment’s impact is defined by how it can change mindsets. Under the guidance of our honourable PM Shri Narendra Modi, the Ministry of Women and Child Development has made great strides through the ‘Beti Bachao, Beti Padhao’ initiative in changing the way girl child is perceived. I’m glad that our country’s foremost entertainment channel COLORS has joined in this initiative to create a show, Doree on the important but often overlooked issue of girl child abandonment. The channel will be raising awareness of our Childline India 1098 helpline amongst viewers and provide the much-needed popular support to this initiative.”
Kevin Vaz, CEO – Broadcast Entertainment, Viacom18, says, “We are honoured to be partnering with the Ministry of Women and Child Development to raise awareness about the prevalent issue of girl child abandonment through our new show, Doree and the ‘Beti Bachao, Beti Padhao’ initiative.

As the country’s most watched primetime entertainment destination, joining forces with the ministry to promote the Childline helpline number through our show is poised to catalyse meaningful behavioural change in society. We are hopeful that Doree will touch the lives of millions of viewers and bring focus on the social evil of girl child abandonment.”
The social drama revolves around a six-year-old Doree fighting against a patriarchal society for her rights and features popular television actors Amar Upadhyay as Ganga Prasad, Sudhaa Chandran as Kailashi Devi Thakur, and child actor Mahi Bhanushali as Doree.

0 comment
previous post
IIM Ahmedabad Holds Summer Placement; Top Recruiters Extend 60 Offers
next post
IIT Gandhinagar and Deakin University, Australia, joined hands for academic and research collaboration

You may also like

Review: Aamir Khan’s Sitaare Zameen Par Wins with...

June 20, 2025

Rana Naidu Season 2: A Gritty Family Drama...

June 13, 2025

Housefull 5 Review; Akshay and Riteish Keep It...

June 6, 2025

Miss Thailand Suchata Chuangsri Crowned Miss World 2025

May 31, 2025

Internet Can’t Stop Laughing as Rajesh Kumar Goes...

May 26, 2025

Miss England Milla Magee Quits Miss World Pageant...

May 25, 2025

Kapil Sharma Returns with Season 3 of ‘The...

May 24, 2025

Tiger spotted in Gujarat after more than 3...

May 23, 2025

Cannes 2025: Ruchi Gujjar Stuns in Gold Lehenga,...

May 20, 2025

Urvashi Rautela Brutally Trolled for ‘Parrot Look’ at...

May 19, 2025

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Business News

Recent Posts

  • Het Joshi, Enrolled via Shala Praveshotsav, Becomes Doctor

    June 29, 2025
  • Gujarat to Launch All-Women Drone Squad Under SHE Team

    June 29, 2025
  • Vantara Steps In After Rath Yatra Chaos Elephants Given Medical and Behavioural Care Post Procession Incident

    June 29, 2025
  • AMC to Build ₹51 Crore Sports Complex in Vastral, Completion by August 2025

    June 29, 2025
  • Water Tanks Collapse at Ahmedabad Apartment Raises Structural Safety Concerns

    June 29, 2025
November 2023
MTWTFSS
 12345
6789101112
13141516171819
20212223242526
27282930 
« Oct Dec »
The Live Ahmedabad
Footer Logo
  • Home
  • Ahd City
  • Business
  • Entertainment
  • Education
  • Crime
  • Health
  • Politics
  • Sports
  • Featured
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms of use
  • Advertise with Us
  • Work With Us
  • Contact Us

© 2021 - The Live Ahmedabad. All Rights Reserved.