As New Delhi sets itself to host the G20 Summit on September 9 and 10, the invitation by President Droupadi Murmu to heads of state for the event under the title President of “Bharat” and not President of “India” has sparked controversy.
The Media reports claimed that the Centre may bring up a bill to rename the country Bharat in the upcoming special session of the Parliament between September 18 and 22.
However, changing the name would not require just a thumbs up from the Parliament. It will come up with other expenses like rebranding and marketing.
The average marketing cost of a large enterprise is about 6 per cent of its total revenue, while the rebranding cost could be as much as 10 per cent of the overall marketing budget.
India’s total receipts in 2022-23 were Rs 23.84 trillion. By Olivier’s model, India will have to pay Rs 14,034 crore to rename itself to Bharat.