With the opening of five new locations in a single week, Porsche India is quickly extending its retail network as a cornerstone aspect of its strategic expansion plan. Porsche India had a good sales year in 2022, selling a record 779 cars and SUVs (up 64%).
In order to expand the current network in India, ceremonies marking the opening of new Porsche dealerships in Bengaluru and Chennai as well as newly renovated and reopened locations in Ahmedabad, Kolkata, and Mumbai were held back-to-back during the week of April 10-15, 2023. The expansion brings the total of Porsche showrooms to eight, as well as a Porsche Studio in Delhi.
Dr Manfred Braunl, Chief Executive Officer of Porsche Middle East and Africa FZE, said the rollout is an example of the assurance made by Porsche India to exceed market expectations and deliver Porsche levels of customer experience to an expanding market.
India is an important market for Porsche,” said Braunl “Porsche is the fastest growing automotive luxury brand in India over the last few years, which makes network development a particular priority.
“The expansion of our Indian network underlines that customer centricity is at the core of our strategy for this market. The inauguration of these five Porsche showrooms is in line with our mandate to continue expanding our retail footprint across the country, based on increasing customer demand,” he added.
Manolito Vujicic, Brand Director, Porsche India said the new dealerships have initiated operations with a maximum commitment towards its customers and prospects using state-of-the-art facilities and highly trained staff:
“These new showrooms demonstrate our commitment to expanding our presence in key markets and delivering an exceptional customer experience,” said Vujicic.
“We can now provide a seamless experience and ease of accessibility for all prospective customers across the country. We thank our stakeholders for their support to help us deliver such an ambitious target on time.”
The new showrooms are designed to immerse visitors in Porsche’s heritage and its technological advancements in engineering, safety, performance, connection, and efficiency. These will serve as the model for upcoming locations throughout the subcontinent that will serve a bigger but still specialized clientele, including three new dealers hired last year as the foundation for its growth strategy.
“Our Bengaluru and Chennai facilities are new from the ground up while the Mumbai and Ahmedabad locations are major upgrades of existing facilities on their present sites,” said Vujicic.
“Our new investor in Kolkata has taken the same location where the previous Porsche Centre used to stand many years back and completely overhauled it so that it’s now considered a new facility ready to be inaugurated.”
With a 64% rise in sales over the prior year, Porsche India had its highest sales year in 2022 as the brand-new electric Taycan finished its first full year of sales. Customer interest remained high in both the SUV and sports car segments, with a 69% increase in sales of SUV models led by the Cayenne, which was the best-selling vehicle.