The Indian Institute of Management (IIM) Ahmedabad’s new logo, the premium B-school has retained the Sanskrit shlokas in its new logo as well. The new log is a more simplified version of the old logo’s intricate flower branch design. Furthermore, the full name IIM Ahmedabad has been replaced by IIM A, which takes centre stage in the logo.
The Sanskrit Shloka Vidya Viniyogad Vikasa has been relegated to the bottom of the list. Earlier, there were rumours that it would be removed, causing a huge uproar and delaying the launch of the new logo. The shloka means “development through knowledge distribution or application.”
The business school had previously stated that the new logo would be unveiled in June. Over 40 faculty members signed a letter objecting to the logo change, claiming that management did not consult them before proposing the changes.
While releasing the logo and a new website on November 3, the Board of Governors at IIM A in an official statement said, “As IIMA and its ethos shapes and adapts to global shifts, the institute felt the need to re-envision the IIMA website and renew its visual identity, which is represented by its logo. The new website embodies the IIMA brand philosophy of ‘Simple, Bold, and Global.’ After consulting with and incorporating feedback from relevant stakeholders, the logo refresh was also completed. The refreshed logo aims to convey a more vivid and vibrant brand identity while retaining all the elements of the existing IIMA logo that evoke and channel trust, authenticity, and legacy by emphasising a strong connection to Indian culture.”
“The Sanskrit inscription Vidya Viniyogadvikasa (development through the distribution or application of knowledge) continues to be an integral part of the logo. The logo also has refreshed the ‘jali’ work with clear and bold lines and curves in navy blue, which, while retaining the original aesthetics of the logo art, makes it digitally discernible on any device and adaptable to all formats. The ‘jali’ in the logo of the institute symbolizes the roots of the Institute in the western Indian city of Ahmedabad.in 1961,” the official statement by the IIM states.
The IIM has also launched a new website that will “reflect IIMA’s position as the world’s preeminent management institution.” According to the IIM, the goal was to make the website more engaging for prospective students, alumni, current students, and faculty, as well as to reflect the institute’s voice as a global leader in research, teaching, and innovation while maintaining the institute’s bold and global image.