Gujarat Cooperative Milk Marketing Federation (GCMMF) on Saturday announced the launch of its first organic staple product, Amul Organic Whole Wheat Atta.
Further, Amul will be launching products like moong daal, tur daal, chana daal and basmati rice in its organic portfolio.
The production of Amul organic atta is being done at state-of-the-art processing facility, Tribhuvan Das Patel Mogar Food Complex.
The product is subjected to multiple rounds of lab testing to ensure that it meets the Government of India’s organic standards, according to the company.
R S Sodhi , MD, GCMMF, said the cooperative is in the process of developing a pool of organic farmers and replicate their existing milk model in the organic sourcing.
This will increase the income of organic farmers and will lead to overall democratisation of the organic food industry.
Currently, the major challenge for the farmers is unavailability of market linkage for organic products and high cost of organic testing facilities, the statement said.
As a result, in addition to establishing market links for organic farmers, Amul is establishing organic testing laboratories in five locations across India.
The Amul Fed Dairy in Ahmedabad is constructing the first lab.
The launch of organic wheat flour, according to GCMMF, is aimed at assisting customers in their quest for a more sustainable and healthy lifestyle.
From June onwards, the product will be available online for home delivery in Gujarat, Delhi-NCR, Mumbai, and Pune.