Alumni of the Indian Institute of Management Ahmedabad (IIMA) have started an online campaign for reconsideration of the institute’s decision to change its 60-year-old logo.
“Logo is an integral part of what the campus means to us. We are writing to appeal to the institute to not change the logo and allow us, the alumni, the privilege of this rare constant in our lives. The brand IIMA and the logo ‘Tree of life’ means a lot to us,” said Sowjanya Bonda, who started the online campaign.
At least 45 faculty members wrote to the institute’s Board of Governors on March 8, questioning the decision to finalise the new logo without following due procedure. They questioned doing away with the Sanskrit motto “Vidya Viniyogadvikasa (development through the distribution or application of knowledge).”