The Gujarat government and e-commerce giant Amazon signed a Memorandum of Understanding (MoU) on Tuesday for capacity building of thousands of Micro, Small, and Medium Enterprises (MSMEs) in the state to help them reach customers in international markets.
The MoU was signed in the presence of chief minister Vijay Rupani by Gujarat’s MSME commissioner Ranjeeth Kumar J and Amazon’s Global Selling Head Abhijeet Kamra.
Amazon India will work with MSMEs and help them build the capacity to sell Made in India and Made in Gujarat products directly to customers in more than 200 countries, creating new growth avenues for them, a state government release said.
Amazon will conduct training and workshops for MSMEs in key MSME clusters such as Ahmedabad, Surat, Vadodara, Bharuch, Rajkot, etc. in the coming months as a part of the capacity-building measures, as per the MoU.
A senior official said Amazon will especially work with MSMEs dealing in textiles, gem & jewellery, handicrafts, herbal healthcare products, and organic products, among others, to help them reach overseas customers directly.
The MSMEs will be able to tap Amazon’s digital marketplaces in the US, Canada, Brazil, France, Germany, the UK, and other large markets to expand their B2C business by reaching directly to a new customer base.
Speaking on the occasion, Rupani urged the e-commerce giant to launch the MSME training sessions in the state’s four regions before Diwali. He also noted that Gujarat accounted for 21% of the country’s overall exports in 2020-21.